SILMO Singapore, the ASEAN optical show, has had a positive outcome to its 2024 edition with the unveiling of the emblematic codes and values of SILMO. From April 24 to 26 at the Suntec Singapore Exhibition and Convention Centre, the event brought together professionals from the optical industry for three days of enriching exchanges.
Co-organized by SILMO International and MP Singapore, the exhibition attracted over 250 international and local brands, representing a diverse range of product families and categories within the optical and eyewear industry. The event welcomed nearly 2000 professionals, with a distribution of 55% Singaporean visitors and 45% international visitors.
The top five countries represented among international visitors were:
Australia: 29%
China: 20%
Malaysia: 18%
Indonesia: 15%
Philippines: 9%
Approximately 65% of visitors were optical retailers, and 20% were agents and/or distributors.
The traditional highlights of SILMO, such as the SILMO Academy, Trends Forum, SILMO Talks, and FUTUROLOGY, were key elements of this edition, providing valuable insights into upcoming innovations and trends in the optical sector.
FUTUROLOGY: A dedicated space focused on techno-responsibility, highlighting innovations that will gradually shape the future of optics and eyewear.
TRENDS FORUM: A deep dive into aesthetic trends and original styles in eyewear, following the seasonal rhythms and creative currents of fashion and design.
SILMO Talks: A forum where industry players share their experiences and discuss the future of their businesses, products, and distribution channels.
SILMO Academy: A conference for all optical and eyewear professionals, featuring global experts sharing best practices, new knowledge, and the latest innovations. The Academy’s program was designed by the International Opticians Association (IOA).
SILMO Singapore 2024 was an exceptional platform for meetings, fostering professional exchanges and sharing of expertise among participants. Lively discussions and dynamic interactions strengthened the bonds within the global optical community.
SILMO Singapore will return to Singapore again next year, 23 to 25 April 2025. We look forward to seeing you next year for another promising edition!
About SILMO
Since its creation in 1967, SILMO has embodied an innovative vision of optical and eyewear industry, combining avant-gardism, know-how and expertise. It’s an approach that SILMO is committed to sharing through SILMO Family and its unifying events around the world. From Singapore to Paris, via Antwerp, Barcelona and Istanbul, SILMO Family is passionately committed for encounters meetings that are both inspiring and business-enhancing. Their goal: to shape the future of optics together.
About MP Singapore
Trusted since 1987, MP embodies more than a quarter century of event building, community engagement, marketing and management experience in both Eastern and Western cultures, practices, and business philosophies. We bring world-class talent, industry expertise, and incredible enthusiasm into the design and management of extraordinary online-to-offline experiences for your organisation.
MP is part of Pico Group, a global group of agencies specialising in engaging people, creating experiences and activating brands for businesses, institutions and governments. As part of the Pico group, MP has unlimited access to a wide network of industry contacts and resources. Pico Far East Holdings has been listed on the Hong Kong Stock Exchange since 1992.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.