After a successful launch last year with over 250 brands and 2,175 trade visitors, the 2nd edition of SILMO Singapore, Asian edition of the flagship optical and eyewear tradeshow, returns from 24 to 26 April 2024 at Level 4, Suntec Singapore Exhibition and Convention Centre.
This year, we are expecting more than 3,000 optometrists, dispensing opticians and buying groups from Singapore and the rest of Asia with over 7,000 sqm of exhibition space, featuring the latest eyewear, optical products and technologies.
Augmenting the exhibition, SILMO Singapore is continuing its commitment to support and inspire visitors by featuring three unique spaces that explore future trends and innovation in the eyewear and eyecare sector.
FUTUROLOGY examines the theme of techno-responsibility through the lens of innovations and trends that will gradually shape the future of optics and eyewear. SILMO Trends showcases the trends and novelties in 2024 and how design is shaped by our environment and society while SILMO Talks delves into understanding clients, professional frame adjustments and ocular well-being.
SILMO Academy, a 3-day conference that will be held concurrently with the tradeshow and targeted at optometrists and opticians, provides an opportunity for the delegates to garner key insights and best practices from renowned experts across the globe. SILMO Academy will explore topics curated by the International Opticians Association (IOA) such as Contact Lenses, Under 45s, Over 45s and Ocular Health & Patient Well-Being. CPE points are also applicable for those that are eligible.
Elaine Grisdale, SILMO Academy Scientific Director commented: “It is exciting to see how the Silmo Academy concept is growing worldwide and in particular in Singapore. The fact that so many international opinion leaders, eyecare experts and vision scientists have responded positively and with enthusiasm to support the event is a testament to its credibility and growing appeal. We have worked hard, based on feedback from last year’s event, to bring themes which are of interest or concern to delegates. I am very much looking forward to meeting colleagues in April for a fruitful exchange.”
SILMO Singapore is supported by the International Opticians Association (IOA), Singapore Optometric Association (SOA), Singapore Tourism Board (STB), Society of Opticianry Practitioners (SOP), and Optical Dispensers Australia (ODA) among others.
About SILMO
Since its creation in 1967, SILMO has embodied an innovative vision of optical and eyewear industry, combining avant-gardism, know-how and expertise. It’s an approach that SILMO is committed to sharing through SILMO Family and its unifying events around the world. From Singapore to Paris, via Antwerp, Barcelona and Istanbul, SILMO Family is passionately committed for encounters meetings that are both inspiring and business-enhancing. Their goal: to shape the future of optics together.
About MP Singapore
Trusted since 1987, MP embodies more than a quarter century of event building, community engagement, marketing and management experience in both Eastern and Western cultures, practices, and business philosophies. We bring world-class talent, industry expertise, and incredible enthusiasm into the design and management of extraordinary online-to-offline experiences for your organisation.
MP is part of Pico Group, a global group of agencies specialising in engaging people, creating experiences and activating brands for businesses, institutions and governments. As part of the Pico group, MP has unlimited access to a wide network of industry contacts and resources. Pico Far East Holdings has been listed on the Hong Kong Stock Exchange since 1992.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.